Planning a trip to Lake Michigan this summer? We've got you covered, with our top 10 favorite beaches along the only Great Lake completely within the US. From Traverse to Chicago, and Milwaukee to the Upper Peninsula, we've narrowed it down to the best in each area.

So you happen to be passing through Milwaukee- big city, beers, brats, and what's that? We've got beaches too. Atwater Beach is one of the best in the area, with pristine facilities and great views. We break down why it's one of our favorites here.

Mont Ripley's not the biggest ski hill in the UP, nor the flashiest, but it's got old-school charm and snow for days. Here's your guide to some quintessential Keweenaw skiing.

Did you know that the precursor to the snowboard was invented in Michigan? The Snurfer was originally built to surf on top of Lake Michigan sand dunes, but grew into a sport that 50 years later is as big as skiing. Here's a peek into some Great Lakes outdoor adventure history.

Hemp is fantastic, and it almost disappeared from industrial cultivation in the US. Learn a little bit about the plant's history, and why the most sustainable, comfortable, and durable fabric is so central to our brand.

Mount Bohemia's season pass is a notoriously good deal. But just how good of a deal? For around $100, you get unlimited access to Boho and a few days at a ton of other resorts. Is this the Indy Pass of the Midwest? We break down the 2022-23 season pass right here.