Ambassadors
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Skier, Waterskier, Snowkiter, Kitesurfer
Jack Hicks
A Michigan Tech grad originally from metro Detroit, Jack has been a Keweenawan for over a decade. It was the unparalleled access to year-round nature that originally drew him to the area, where you'll find him out on the water kiting or waterskiing, or in the Keweenaw backcountry either skiing or snowshoeing in the winter with his dog, Hank.
Jack's been pretty heavily involved in putting our initial batch of beach shirts through the gauntlet- everything from beach bonfires to boating.
He wears our beach shirt in the Yooper print, but likes our Bootjack Sling Pack for boating.
Adventure Guide
No matter what lake your next trip is based around, we have somewhere for you to start.
Join us on our mission to Keep the Great Lakes Wild.
Through 1% for the Great Lakes, we're working to protect wilderness areas around Superior, Michigan, Huron, Erie, and Ontario.